Rogerson has been know for its role in the Boston community as a provider of affordable housing for the elderly, but over time the organization has developed a greater range of services aimed at a wider audience. The challenge was to develop a new message platform and identity system to clarify and distinguish its different services to Rogerson's varied audiences.
As Rogerson has evolved, at least one thing has always remained constant—people are at the core of everything they do. Drawing on this and the symbolism of their old logo, this new logo new logo design literally puts the person at the center of Rogerson. Beyond its symbolic significance, this logo is designed to meet the demanding and broadening requirements of today’s print and digital environments.
In addition to the communities for the elderly that Rogerson has always been known for, Rogerson provides property management and development services to other organizations and takes on a active role in combating the greater Boston housing crisis. To support and delineate these efforts, we rolled out a new set of sub-brands.