Bill Maass
Art Direction + Design
SMFA-AS2016-Postcard-Mock.jpeg

Submit Postcard

The SMFA Art Sale showcases the work of students, faculty, alumni, and other artists affiliated with SMFA.  Every year, a call for submissions in the form of a postcard is mailed to this community. This audience makes work  in a wide variety of media. As such, it is always a challenge to choose a signature image that is inclusive of all forms of making. Our approach was to create a design that embraced that diversity instead of battling it. 

SMFA-AS2016-Postcard-Mock.jpeg
 
 

Submit Postcard

The SMFA Art Sale showcases the work of students, faculty, alumni, and other artists affiliated with SMFA.  Every year, a call for submissions in the form of a postcard is mailed to this community. This audience makes work  in a wide variety of media. As such, it is always a challenge to choose a signature image that is inclusive of all forms of making. Our approach was to create a design that embraced that diversity instead of battling it. 

Each word is handcrafted out of raw materials then photographed or scanned into the computer. See larger details below. 

  • Ideation
  • Drafting
  • Print Design
  • Adobe InDesign
  • Adobe Photoshop
  • Custom Typography